Just this week Phillips announced that they will launch a new toothbrush that is connected to your smartphone. Just when you thought you’re all up to date switching from manual to electric brushing. This toothbrush features the option to share your brushing information with your dentist. (Adformatie, 2016)
The idea of sharing your brushing info with a specialist is the result of an uprising meso trend called “smart home”, what’s basically a consumer level trend that your house and every household item in it, from your alarm clock to your pet, is getting connected. In an article research firm WARC published in 2015 they tell us about the increasing number of smart house’s. Consumers are obviously interested in this new technology, what makes it a so called meso trend. (Whiteside, 2015)
Except from the fact that you now know about the whereabouts of your cat 24 hours a day, there are some serious convenient applications for the smart home. For example, there’s a technology called IFTTT, what basically stands for If This Than That. So, imagine you’re at work. You and your wife are just pregnant of your sixth child. Because you accidentally took the babymilk to work, your wife decides to quick visit the local supermarket. Totally forgetting about the pan she left on the fire and little Jim who’s laying upstairs inside his cradle.
With the house of the future a warmth sensor will detect the rising temperature in the kitchen. The system is smart enough to interfere and automatically shuts down the furnace. Trough a GPS detector the system locates your whereabouts. Immediately locks down the door to the nursery. If This Than That.
“The possibilities are endless”, so says Pieter Nota, CEO Personal Health Businesses at Phillips, in an article Aformatie NL published about Phillips next generation of smart household applications. Reason enough for all the big companies to take part in this entrepreneur battle.
But where is this need for smart(er) homes coming from? Probably you heard of “this thing” called The Internet of Things or IoT. Well, “this thing” is pretty big. The Internet of Things is actually a mega trend that is going on right now. It’s the machine behind mesotrends trends like smart home’s and microtrends like the connected toothbrush. More and more devices are getting connected to the internet. Which make it possible to reach out to a enormous pile of data. (Das, 2016) says in an article he wrote that it is now possible to really personalize marketing because of the Internet of Things.
Marco Annunziata, chief economist at General Electric, tells us about the impact the internet of things will have on the industrial sector as well. The world around us will be innovated like never before (Annunziata, 2013). For his full lecture at TED look at the link description below.
Sure, the smart home is one of the many great applications of the Internet of Things, but if you look at the bigger picture the smart home is just a needle in a haystack. Innovations are made every day, but how the Internet of Things will determine our future we can only imagine. Do you want to live in a world where everthing in it is connected, and machines are making decisions for you?
Adformatie. (2016, 1 september). Philips lanceert ‘connected tandenborstel’. Retrieved from
Annunziata, M. (2013, oktober). Welcome to the age of the industrial internet [Video].Retrieved from
Das, S. (2016, januari). Personalise through the internet of things.Retrieved from
Whiteside, S. (2015, januari). Smarter homes, cars and marketing: Insights from CES 2015. Retrieved from