In modern day society traveling around the world is not a challenge anymore. In fact it’s become a standard where we want to travel as fast and comfortable as possible. CBS Study shows that on average Dutch people travel 4.5 thousand kilometers per year for recreational purposes. The problem with traveling so often and especially when you want to go to another country is the price. Even though flying is the cheapest and most of all fastest way of transport, it’s known to take it’s toll on the environment. Moreover not to be the most comfortable way of getting somewhere. We are all to well known with the limited leg space provided in an airplane. Not to even discuss the meals. Nowadays we know better. And we want everything. Comfort, speed, safety, eco-friendly and all that for a reasonable price. Written by: Janaki van Os
A popular trend back in the day was to hitchhike. Simply because it was the cheapest way of transport. This trend first appeared in the media in 1934 in the movie ‘It Happened One Night’. When Claudette Colbert shows her leg trying to get a ride. But hitchhiking has been become less and less popular. Safety is usually quoted as the reason. Even though statistics show there is no real danger in getting rides from strangers by sticking out your thumb. The real reason is that it’s viewed upon as a last resort. Only to be gone to by people who are a bit strange and don’t have any money left in their bank accounts. Since we have a good public transport there is no real need to hitchhike anymore. Furthermore it’s not a reliable means of transport. Not knowing when we will arrive on our destination just will not do anymore. We want to be somewhere fast and easy. Taking rides for free by standing next to the road is on the end of the trend lifecycle. A new consumer need has come up. The need for a safe, fast, eco-friendly and cheap way to travel.
Over the past years new Micro trends are coming on the market to provide for this consumer need. A good example is BlaBlaCar, founded ten years ago in 2006. It has 30 million members and over 15 million app downloads. This shows that the trend has a big amount of followers and is already in the hight of it’s life cycle. The early majority of the people have already discovered this trend. And it’s still growing. More and more people are stoping with flying and wanting to take other means of transport. At this point it is uncertain when the late majority will start to discover the trend. Other examples of Micro trends from this Meso trend are Toogethr and the carpool app from Anwb. The bigger Mega trend behind this consumer need is transport. The need to explore the world and go on vacations has almost become a basic need in our modern day society.
New ways of transport will always come up and change the way we travel. But will the need for a safe, fast, eco-friendly and cheap way to go to other countries ever go away?
BlaBlaCar. About us. Retrieved on the 9th of september 2016 from: https://www.blablacar.co.uk/about-us
CBS. (2015). Transport and mobility. Retrieved on the 9th of september 2016 from:http://download.cbs.nl/pdf/2015-transport-and-mobility.pdf
Moss, S. (2009). What killed hitchhiking?. Retrieved on the 9th of september 2016 from: https://www.theguardian.com/travel/blog/2009/may/29/hitchhiking-uk-road-trip
Swartz, N. (2015). Hitchhiking Safety, Revisited. Retrieved on the 9th of september 2016 from: https://wandrlymagazine.com/article/hitchhiking/