New needs when traveling. What is the trend?

In modern day society traveling around the world is not a challenge anymore. In fact it’s become a standard where we want to travel as fast and comfortable as possible. CBS Study shows that on average Dutch people travel 4.5 thousand kilometers per year for recreational purposes. The problem with traveling so often and especially when you want to go to another country is the price. Even though flying is the cheapest and most of all fastest way of transport, it’s known to take it’s toll on the environment. Moreover not to be the most comfortable way of getting somewhere. We are all to well known with the limited leg space provided in an airplane. Not to even discuss the meals. Nowadays we know better. And we want everything. Comfort, speed, safety, eco-friendly and all that for a reasonable price. Written by: Janaki van Os

A popular trend back in the day was to hitchhike. Simply because it was the cheapest way of transport. This trend first appeared in the media in 1934 in the movie ‘It Happened One Night’. When Claudette Colbert shows her leg trying to get a ride. But hitchhiking has been become less and less popular. Safety is usually quoted as the reason. Even though statistics show there is no real danger in getting rides from strangers by sticking out your thumb. The real reason is that it’s viewed upon as a last resort. Only to be gone to by people who are a bit strange and don’t have any money left in their bank accounts. Since we have a good public transport there is no real need to hitchhike anymore. Furthermore it’s not a reliable means of transport. Not knowing when we will arrive on our destination just will not do anymore. We want to be somewhere fast and easy. Taking rides for free by standing next to the road is on the end of the trend lifecycle. A new consumer need has come up. The need for a safe, fast, eco-friendly and cheap way to travel.

Over the past years new Micro trends are coming on the market to provide for this consumer need. A good example is BlaBlaCar, founded ten years ago in 2006. It has 30 million members and over 15 million app downloads. This shows that the trend has a big amount of followers and is already in the hight of it’s life cycle. The early majority of the people have already discovered this trend. And it’s still growing. More and more people are stoping with flying and wanting to take other means of transport. At this point it is uncertain when the late majority will start to discover the trend. Other examples of Micro trends from this Meso trend are Toogethr and the carpool app from Anwb. The bigger Mega trend behind this consumer need is transport. The need to explore the world and go on vacations has almost become a basic need in our modern day society.

New ways of transport will always come up and change the way we travel. But will the need for a safe, fast, eco-friendly and cheap way to go to other countries ever go away?

References:

BlaBlaCar. About us. Retrieved on the 9th of september 2016 from: https://www.blablacar.co.uk/about-us

CBS. (2015). Transport and mobility. Retrieved on the 9th of september 2016 from:http://download.cbs.nl/pdf/2015-transport-and-mobility.pdf

Moss, S. (2009). What killed hitchhiking?. Retrieved on the 9th of september 2016 from: https://www.theguardian.com/travel/blog/2009/may/29/hitchhiking-uk-road-trip

Swartz, N. (2015). Hitchhiking Safety, Revisited. Retrieved on the 9th of september 2016 from: https://wandrlymagazine.com/article/hitchhiking/

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2 thoughts on “New needs when traveling. What is the trend?

  1. Response – By Evaline Vlaanderen 11/09/2016

    Question:
    New ways of transport will always come up and change the way we travel. But will the need for a safe, fast, eco-friendly and cheap way to go to other countries ever go away?

    Answer:
    According to me, the answer to the question is no, the need for a safe, fast, eco-friendly and cheap way to go to other countries will never go away. This is because people naturally desire all of these positive properties in every journey they make. I think that car sharing is a trend that will live on for a long time, especially among young people and students. They are familiar with using apps such as Blablacar and know how to quickly and cheaply get what they want using the internet.

    The current generation is also driving less and many do not own a car. The trend of less driving is likely to be long-lasting, even once the economy fully recovers. Young people are driving less for many reasons such as: higher gas prices, free public transport for students (in The Netherlands) improvements in technology that support alternative transportation, and changes in the new generation values and preferences; all factors that are likely to have an impact for years to come. (Transportation and the New Generation, April 2012)

    The future of gasoline also plays into account. Future cars, busses and other public transport will all be powered by hydrogen. It does not emit CO2, the fuel is not expensive and the battery life goes beyond an electric car. (Trouw, May 2016)

    My conclusion is that in the future we will only get closer to get what we want. The rapid innovation in the transportation area will ensure that transportation will only become more comfortable, less expensive and eco-friendly.

    Reference list:

    Transportation and the New Generation, (April 2016), Why Young People Are Driving Less and What It Means for Transportation Policy
    Retrieved at 11/09/2016 at:

    http://www.ospirg.org/sites/pirg/files/reports/Transportation%20%26%20the%20New%20Generation.pdf

    Charlot Verlouw, Trouw, (May 2016) Rijden op waterstof de toekomst?
    Retrieved at 11/09/2016 at:

    http://www.trouw.nl/tr/nl/4332/Groen/article/detail/4291918/2016/05/02/Rijden-op-waterstof-de-toekomst.dhtml

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  2. Your article is overall good however, it is not always very clear that the topic you have chosen as messo trend is “the need for a safe, fast, eco-friendly and cheap way to travel”. Next time try to focus a bit more on the central topic. According to you, the mega trend behind this consumer need is “transport”. I wouldn’t say that “transport” is a trend. Could you be more specific about this?
    I also miss the references in your text. For example, when saying that the trend is the highest of its life cycle and it is still growing, support this with sources. And remember to do it according to the APA rules (in the text you always mention a year after the name of the source; see apastyle.org).
    Good examples of micro trends related to this messo trend.

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