f you don’t do it, at least you must have heard about it: streaming or watching series or films online. The newest season of Narcos on Netflix, movies which are still running in the theater on Popcorntime, all available on the internet whenever you want and wherever you want. Illegal or not, it happens. If you haven’t got your own Netflix account i suggest you prepare yourself for the day you will. You’re probably going to miss some sleep.
Being able to watch series and films when you want and where you want to is a trend because it slowly developed itself and i think it is still rising. At first mostly illegal but now even legally for everybody. It’s not fashion because it had a slow beginning. Fashion happens all of a sudden and everybody is in no time obsessed. It’s not a hype because it isn’t short and intens. It’s something that developed and got popular over time. Even though it might look like a hype because it’s such a big thing today, it started slowly with a few originals. Then there were some watchers, and setters, which got a lot of followers.
This is a meso trend because it’s on a consumer level. It’s not a brand or something like that. It’s something that people feel they need to do, or have to be able to do. It can come from two different mega trends I believe: individualisation and digitalisation. It could be individualisation because people want to decide for them selves where, when and what they want to watch. They are in control (and being in control is more of a meso trend again i believe). Digitalisation definitely has something to do with this meso trend, because you have to download the think you want to watch online. Examples of micro trends could be Videoland, Pathe thuis, Movie Max, Putlocker, Netflix etc.
The trend is probably a still rising trend. even tho it must be somewhere near it’s top.
Let’s take Netflix as an example.
Netflix had in 2014 about 50 million users. while in 2013 it had 37 million users; an amazing increase. In 2015 there were 62.3 million users. The latest update about these numbers was at April 18th 2016. at that moment they had 81,5 million users! The USA has the most users at the moment. As you see these numbers are still rising. And rising fast. These are only the real users who are willing to pay 8 euro’s a month. with one account, 5 people can watch Netflix. And there are probably also a lot of people who managed to watch if for free in some illegal way.
Thinking that this isn’t the only site you can watch films and series online, there must be way more users than we can imagine.
Meso: Being able to watch series and films when you want and where you want to.
Mega: individualisation and digitalisation.
So, did you ever download a serie, show or film illegally online? And if you did, weren’t you afraid of the consequences, like a fine ticket?
- Poort, F. (2014, July 23). Netflix wint klanten ondanks prijs verhoging. Retrieved from http://www.nu.nl/tech/3833996/netflix-wint-klanten-ondanks-prijsverhoging.html
- ANP. (2016, April 18). Netflix meldt recordaantal nieuwe abonnees. Retrieved from http://www.nu.nl/tech/4249049/netflix-meldt-recordaantal-nieuwe-abonnees.htm
By Emmie van de Bunt