Thomas de Gilder – Micro trend: 3D movies
Ever since I opened my eyes, I went to the movie theatre. I still remember the first movie is saw. It was pinokkio. Now u are probably wondering when I saw this movie because it was released back in 1940, but apparently they showed the movie again in the theatre. These days I still go to the cinema quite often and most of those movies are 3D. When I want to see a movie with some friend there are always some people that want to see it in 3D and some don’t. It is becoming more popular than ever, and that is exactly the topic I want to discuss in this blog.
A lot of movies are being released in 3D for the last couple of years. Most of the times these are the big blockbusters, for instance Star Wars The Force Awakens, Batman vs. Superman, and probably all the Marvel superhero movies. More than 70 movies have been released in 3D in the last 2 years. (Hughes, 2014) This trend in making 3D movies made the number of screens rise very fast in just a few years. In 2006 there where only 258 screens and in 2015 we had 74,562. (Statista, 2016) This really shows it started small and grew over time into a trend. Of Course this micro trend is part of a meso and mega trend. I think the meso trend could be the need to be entertained. And then there is also the mega trend. This could be about being distracted of busy daily life.
I Think I’m not the only one who doesn’t like movies in 3D. In 2011 there has been done a survey amongst visitors of 3D movies. Only one third of the spectators were having no trouble watching the movie in 3D. Some people got headaches or others just didn’t like it. (Vatolin, 2016) We can only guess why these 3D movies are still being made, but I think every one will say the magic word: money! A normal ticket for the cinema in the Netherlands will cost u about 10 euro, but when u are going to see a movie in 3D it will cost u 13 euro. This means the movie will almost make 1/3 of the normal price extra! This is sad news for a lot of people because this means 3D movies will be around for some time.
Personally I don’t like where this trend is going. It is still growing because we are not even at the peak of the life cycle. We have to deal with these 3D movies for a while. Of course there are a lot of people that like to watch a movie in 3D, but for those who don’t, Use these glasses: http://www.2d-glasses.com/. With these glasses you can watch 3D as if it is 2D. At last I want to find out what you think about 3D movies. In just a few years this trend had been growing so fast. Do you like where this trend is going?
Thomas de Gilder
Hughes, M. (2014, november 16). Why 3D Will Dominate Cinema In The Future. Retrieved september 13, 2016, from Forbes: http://www.forbes.com/sites/markhughes/2014/11/16/why-3d-will-dominate-cinema-in-the-future/#73d9a4572497
Neal, M. (2016, 5 12). Why Are 3D Movies Still a Thing? (Forbes) Retrieved 9 13, 2016, from Motherboard: http://motherboard.vice.com/read/why-are-3d-movies-still-a-thing
Statista. (2016, April). Number of 3D cinema screens worldwide from 2006 to 2015. Retrieved september 13, 2016, from Statista: http://www.statista.com/statistics/271863/number-of-3d-cinema-screens-worldwide/
Vatolin, D. (2016, march 1). No more headache after watching movies. Retrieved september 13, 2016, from Science Daily: https://www.sciencedaily.com/releases/2016/03/160301114555.htm