The reason i chose this subject for my second blog about a micro trend is because is smoke myself. I smoke click cigarettes, so I have two choices at the moment.
- I have to stop smoking
- I have to start smoking normal cigarets again.
I guess the first one would be the more likely choice. If i start smoking normal cigarets again with just simple tobacco flavor my voice and my throat would be dying. But to stop smoking completely, that is gonna be a tough challenge.
This because the government here in the Netherlands have decided that all click and light cigarets will be no longer available in the stores. Their goal is to have all cigarets with “flavor” out of the stores by the end of May 2017.
A full quote from the Dutch government:
“It will be illegal to produce cigarets and shag with a characteristic flavor other than tobacco. For products that were produced before May 20t 2016, there is a sale term until May 20t 2017.” (2016, Rijksoverheid)
In other different countries like Australia, Ireland and Norway is the smoking ban already far more advanced. (2011, De Ridder) In most public places smoking isn’t aloud at all. Europe is trying to come to the same rules, seeing that studies show that the 40% less younker start smoking (2008, Siegel).
Smoking cigarets with a flavor was definitely a trend. If we look at some numbers: in The Netherlands over 3,6 million people smoked. about 40% of that group smoked cigarets with a different taste than tobacco. (2015, Gezondheidsenquete). If we do some quick math, 1.4 million people just here in The Netherlands smoking cigarets with a flavor. The only thing i’m not totally sure about is if it is a micro trend or a mega trend. This seems weird but it is a micro trend in every way of the word because it’s a brand, or at least a part of a brand. But if we look at years, it looks more like a mega trend. Seeing that menthol cigarets for example already started in the 1920s (Rijksinstituut voor volksgezondheid en milieu) , and the trend is just ending now, that’s a trend for almost 100 years! So that is what makes me doubt. But seeing that it i a specific brand makes me lean to it being a micro trend.
If we look at the lifecycle of click/menthol cigarets it’s in it’s decline phase. Just look at the table over here. (you see the amount of people in %) You see a serious decrease. If you compare how many man smoked cigarets with flavor in the 1950’s to now, thats a decrease of 15%. Thats almost half! (N.E.T, 2015).
So I have two questions for you to think about.
- If you are a smoker, go back to the introduction of this blog, you see there will be two options, which one would you chose and why?
- I spoke about my doubts if this is a micro or a mega trend (or perhaps even a meso trend?) help me. What kind of trend do you think this is? And why?
Rijksoverheid. (2016, 26 April). Ministerie maakt nieuwe regels rond tabaksverkoop bekend. Consulted on 13-9-2016 from http://www.cleanairnederland.nl/nieuws/918-ministerie-maakt-nieuwe-regels-rond-tabaksverkoop-bekend
Europa en roken. (2014, 1 May). Consulted on 13-9-2016 from https://www.europa-nu.nl/id/vi4uktfihtvk/europa_en_roken
Lijst van landen met een rookverbod. (2016, 31 July). Consulted on 13-9-2016 from https://nl.wikipedia.org/wiki/Lijst_van_landen_met_een_rookverbod
Siegel, M. (2008, 1 May). Local Restaurant Smoking Regulations and the Adolescent Smoking Initiation Process Results of a Multilevel Contextual Analysis Among Massachusetts Youth. Consulted on 14-9-2016 from http://archpedi.jamanetwork.com/article.aspx?articleid=379464
NRC. (2008, 6 May). Verbod leidt tot minder jonge rokers. Consulted on 12-9-2016 from http://vorige.nrc.nl//wetenschap/article1891745.ece/Verbod_leidt_tot_minder_jonge_rokers
De Ridder, E. (2011, 11 April). De top 5 rookvrije vakantielanden. Consulted on 12-9-2016 from http://www.vakantienieuws.nl/rookvrije-vakantielanden/
CBS Gezondheidsenquete. (2015). Hoeveel mensen roken? Consulted on 13-9-2016 from https://www.rokeninfo.nl/publiek/cijfers/hoeveel-mensen-roken
N.A.T.. (2015, April). FACTSHEET CONTINU ONDERZOEK ROOKGEWOONTEN 2014. Consulted on 13-9-2016 from https://assets.trimbos.nl/docs/21388531-6303-48f7-9a47-51898fb427df.pdf
RIVM. (z.j.). Menthol. Consulted on 14-9-2016 from http://www.rivm.nl/Onderwerpen/T/Tabak/Toevoegingen_aan_tabak/Menthol
Emmie van de Bunt 1661186