Marleen Weissenburger 1662856 – 9 september 2016
Enzo Knol, Beautygloss, StukTV, MonicaGeuze … Weekly and sometimes even daily vloggers share their lives with their viewers. Some vlogs discuss or inform about a specific theme like make up, gaming or pranking. Other vlogs are just an insight in the live of the vlogger. Most of the vloggers didn’t expect their channels to become so big. They started posting videos for fun, but the attention for vlogging increased. Today the most popular Dutch vlogs have about 1 million subscribers.
Vlogging is a micro trend that comes from the maxi trend of the need to non-stop share everything we do. This trend comes from the megatrend of digitalization. By making a vlog you can have a look inside someone else’s life. Vlogging is not a craze or a hype because it’s a result of our changing social environment; people want to share what they are doing, and people want to know what other people are doing. Facebook, Instagram, Snapchat and Twitter were the first social media platforms to embrace this need to share. Vlogging is a pretty new trend compared to these social media platforms (since 2014), but it is becoming more popular every day
In the trend life cycle vlogging is still in the fase of growth. Vloggers are getting more influential. Big brands and companies are collaborating with vloggers. The pay vloggers to promote their product in their video’s.
Vlogging used to be for younger people. But more and more older people (mothers, fathers, teachers and older fashion vloggers) are starting to make and to watch vlogs. This is also proof that vlogging is still growing.
What do you think? Are vlogs about someone’s life interesting to watch? Or are they just boring video’s with no message?
Micro trend – Vlogging
Maxi trend – The growing need to share everything with everyone.
Megatrend – Digitalisation
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