All the thinks of the past come back in fashion. So nowadays are vintage clothes again back in the fashion. In Holland and Belgium there are even vintage kilo sales were you could buy vintage clothes, shoes and bags per kilo. (2016, Vintageperkilo) Vintage is not only fashion, when you wear vintage clothes you help the world make a little bit better. If everybody recycles products in the world, than we create a better environment. Vintage is by this way also a feeling of nostalgia and sociability.(2016, Trendbubbles)
What is vintage actually? They are products of the years 1920 till the 1980’s. Vintage is a trend because a lot of people use it to make their own style. They let see how they look opposite the world. The vintage trend is at the moment on Meso level. It is a trend on mess level because there are a lot people who love the trend and hereby is there a lot of demand for. The vintage trend start a new life at this time, and a lot of young and old people love this trend. The trend is in the trend pyramid in the middle. It’s a trend that becomes bigger and bigger at this moment. (2016, Marketingtribune)
But what is the different between second hands clothes and vintage clothes. They are both behaving clothes. Students of the high school of Den Haag did res each about this difference. This research tell us that the opinion of young people between the 18 and 25 about secondary clothes is that they find the clothes dirty. But a big part of the young people wears well vintage clothes. They look at another point of view to vintage clothes, they find these clothes unique, and they see it as a chance to buy pieces of known brands. Young people look different to second hands clothes and vintage clothes, they find that there is a big difference between. (2016, ICA-DCB)
In the Netherlands vintage is a trend but how is it in other countries? Also in other countries is vintage fashion a statement. Also in foreign countries people want unique clothes, and the vintage trend can make this possible with less money. Actually it is a counter movement against the fast fashion business. A lot of people don’t want clothes, that wearing by everyone. This trend makes that the number of “vintage junkies” very increases. They are across the companies like for example the Bijenkorf. This is a Dutch company who sell a lot of the same clothes. So everybody can wear the clothes. It’s possible when you sit happy in the sun with your new dress, your neigbour pass you with the same dress when she let the dog out. (2016, Trendbubbles)
The vintage stores profit of the word of mouth, but also on social media they are very active. A lot of people like the different vintage companies. So have the company “Vintagekilosale” at the moment 43.823 followers on Facebook. On Facebook they show them what you can buy at the vintage sale markets. (2016, Marketingtribune)
The Vintage Style give you a unique appearance and is good for the environment. But there also negative laces on this trend. So there are countries who live of the fashion industry. And because people buy vintage clothes, they buy less new clothes. So their industry suffers by this trend.
What do you think is the vintage trend a good trend or not and why?
ICA-DCB (2016) ICA-DCB Onderzoeksblog. Retrieved 11 September 2016, from
Marketingtribune (2016) [Trend] VINTAGEBOETIEKS # 2014. Retrieved 14 September 2016, fromhttp://www.marketingtribune.nl/food-en-retail/weblog/2014/06/vintageboetieks-2014/index.xml
Trendbubbles (2016) Vintage is terug en helemaal cool!. Retrieved 12 September 2016, from http://trendbubbles.nl/vintage-vintykids/
Vintageperkilo (2016) Vintage per kilo. Retrieved 11 September 2016, from http://vintageperkilo.com