A touchable handmade good. by Ya-Zhen Chen (1707493)
Are you looking for something special to your best friend who’s birthday is coming? Handmade goods might be your best choice. From woods crafts in Japan to the embroidery pillows in Nepal, people can easily find all kinds of handicraft from all over the world online or in the select shops. “ Handmade goods will be a grand global affair in 2016 and 2017,” said the editor of NY NOW, New York. It might not be the luxurious one but it will be the special one. Compare with the manufactured goods in the factory, handicraft is more unique, limited, and touchable with the brand story. It’s been a trend that people who appreciate uniqueness purchase handmade crafts as a presents to someone important.
The Wall Street Journal reported that “the number one tactic for big retailers like Macy’s, West Elm, Whole Foods and Nordstrom to help them stand apart from their competition is to carry local artisan goods and rare global products.”
To save time, people usually choose ready-made goods as a present, especially for someone who live at the fast pace of life. However, in comparison with delicate accessories or precious electronics, touchable handmade goods are what most of the people preferred. It makes more choice for those who want to have the outfit of good sense, also to someone who want to pick a unique stuff as a present to friends and family. Deferent from the automatic producing, the superiority over handicraft is customization, focusing on UX(user experience), emotion, and value. People can communicate with designers and produce special goods that belongs to themselves or the person whom they loved. All of the above are the reason why it is a trend to choose handmade goods as a gift nowadays.
Handmade goods are in the position of micro trend which belonged to product level. As many people follow this handmade trend, it brings the opportunities to those who has the talent on handicraft. More and more designers sale their works throw the design platform online. For example, Pinkoi, based in Taiwan, is a leading online marketplace for buying and selling original design products in Asia. As just said, it’s a meso trend in effecting the relationship between customers and designers. The distance between two of them now is getting closer when they can communicate throw the platform online or face to face in the creative market.
However, in the economic level, up to the mega trend, it brings the changes of the working mode for designers. Some of them choose to be freelancers, create a new brand by themselves instead of making handmade goods as a part-time job. It also gives the working opportunities to those who live in the developing country, for example, Nepal, Bangladesh, Ghana, etc. Throw the World Fair Trade Organization, they can gain the equal salary by making the gorgeous handmade goods. Also, many traditional handmade industries combine the element of modern art into their product to earn the focus by the customer.
One more reason behind the trend is the desire for a human connection. People love to own a story form the maker more than just buying a product. They want to connect makers directly. In this over developing world, the product which contained a spirit and emotion from a real person is more valued. Thus, in the life cycle of this trend is still growing.
Handmade even become a good test of the lifestyle gradually. The attraction of the pure and original connection within hands of makers is a resistless power in the trend of new handmade industries. It not only brings the energy to the related entrepreneur, but also make people recognize the value of them. If you want to pick something as a gift to someone important, will you choose handmade goods? Why? Or why not?
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