In this blog I want to discuss the mega trend digitalization. Almost everyone in today’s society is constantly connected. All the kids that are growing up don’t know any better than everybody having a mobile phone. Computers, the internet, texting and social networking are all things kids grow up with these days. I can’t precisely remember when I got my first phone, but I was probably around the age of 12. If you look at the phone I had back in 2004 and compare it with an iPhone they would even look alike. A good way to explain the term digitalization is by an apple watch. Apple took a ordinary product, in this case a watch, and turned it into digital product. Now you can access the internet, message, listen to music on a watch. (Wikipedia, 2016) The digitization trend has grown very fast over the last few years. This trend will grow even faster in the Future.
The growth of this trend has it’s effect on all different meso and micro trends. For example the trend of always want to be connected. I’m probably not the only one who panics when my phone battery is running low. For example the connected object we had per person in 2003 was 0,8 and in 2015 this was 3,47. Of course this isn’t the end because in 2020 this will be 6,58 objects. (Bletz, 2015) This clearly shows we are only at the start of the lifecycle curve, and it growing very fast in a short amount of time.
Digitalization has an great impact on society. If U would compare a normal day 100 years ago with today it would be totally different. We would ride horses instead of cars, we would write letters instead of calling each other. The way this trend has developed over the last 100 years is very fast but it keeps growing even faster. In the last 2 years we created 90% of all data that exists right now. On a normal day the world produces about 2,5 billion gigabytes says consultancy Dialogic. That is enough to fill 27,000 Ipads every minute! (Bletz, 2015)
Digitalization has brought us all different things to make our life’s better, easier and more efficient. We now have more freedom of choice for example. Everyone can find exactly the kind of communication we are looking for where or whenever we want to. You could even follow a study while you are lying in your backyard with a laptop. All the information we want to have is available whenever we want to have it.
I think it’s exciting that we can’t predict what exactly the future will bring us. Of course we all know we probably won’t drive our own cars anymore or something like that. Maybe there will be robots that cook our food. In any case Digitalization will be there with us in the future. I would like to know what kind of micro trend you think this megatrend will bring into our daily life’s.
Thomas de Gilder
Bletz, J. (2015, september 22). DEZE 10 MEGATRENDS GAAN OOK JOUW SALES HARD RAKEN. Retrieved september 15, 2016, from MT: http://www.mt.nl/641/88413/het-nieuwe-zakendoen-de-nieuwe-wereld/deze-10-megatrends-gaan-ook-jouw-sales-hard-raken.html?order=4
Wikipedia. (2016, maart 20). Digitalisering. Retrieved september 15, 2016, from Wikipedia: https://nl.wikipedia.org/wiki/Digitalisering