There you are. Standing in front of your empty desk. Next to you stands your colleague Steve. Because he’s working for the communication department he gets to stay a little longer. For many 2007 was a disastrous year. For some it gave opportunities. The opportunity to start for their selves.
The World Bank (2014) found in a recent study a major increase of self employment in Holland since 2003. So, the increase of self employment is not only a result of the finical crisis that lead to many job loses. In a report called Startup Nation Scoreboard 2016 the European Digital Forum published they state that Holland is the best place to start as an entrepreneur (Osimo, 2016). People are getting more and more interested in entrepreneurship. Dr. Chamorro-Premuzic (2014) tells us in an article he wrote for Fastcompany about the increasing number of MBA Students that would like to start for themselves as soon as they graduate. Barkawi (2015) says in a recent article he wrote that were dealing with a transformational megatrend because of its capability to impact economy. If we look at the the trend life cycle it’s a megatrend that’s in its stage of peaking. It’s already creating a lot of jobs. (Ponten, 2016).
So there’s really something going on here, but where is this increase coming from? If we’re talking about millennials (people who were born between 1980 and 2000) there are 3 main reasons according to Dr. Chamorro-Premuzic. And one of them I think is really relevant for entrepreneurs of all age. “We tend to underestimate the difficulties associated with entrepreneurship. In a world we live in today everything seems so simple”. So hey, why shouldn’t I have the same success Mark Zuckerberg had when he left school and started Facebook? In 2010, Herold said: “I think we should raise kids to be entrepreneurs instead of lawyers”. In his lecture he gave at TEDxEdmonton he pleads for a society where we grow up with entrepreneurship.
So how does this megatrend called entrepreneurship result in microtrends or mesotrends. If we take a look we see that there are now a lot more nichemarkets evolving over time. People start businesses in whatever people would like to buy, not caring about how small the demand or the target group is. For example, last year when I worked as an intern at a small production company there was this guy. He was selling these cushed pillows to fit on a bikecarrier to make the person sitting on the back more comfortable. He selled them to big companies as a promotional product.
I know a lot of people at CMD that started their own companies after graduating. We even got a special minor called creative industries that prepares you for starting you own creative business. As I think it is nowadays very relevant as a CMD student to understand something about entrepreneurship. I’m really interested in your point of view. Is entrepreneurship a tool every CMD student needs to master, or do you think it is only relevant for those who want to start their own companies?
Barkawi, W. (2015, June 12). The Dynamic New Trends Of Entrepreneurship. Retrieved 2016-09-14, from
Chamorro-Premuzic, T. (2014, August 13). Why Millennials Want To Work For Themselves. Retrieved 2016-09-14, from
Herold, C. (2010, March). Let’s raise kids to be entrepreneurs [Video file]. Retrieved 2016-09-14, from
Osimo, D. (2016). The 2016 Startup Nation Scoreboard [PDF document]. Retrieved 2016-09-14, from
Ponten, H. (2016). Lecture 2: Trends and Brands [PDF document]. Retrieved 2016-09-14, from
The World Bank. (2014). Self-employed, total (% of total employed) in The Netherlands. Retrieved 2016-09-14, from http://data.worldbank.org/indicator/SL.EMP.SELF.ZS?end=2014&locations=NL&start=1980&view=chart