Drop out, start up – Stan de Ruiter

There you are. Standing in front of your empty desk. Next to you stands your colleague Steve. Because he’s working for the communication department he gets to stay a little longer. For many 2007 was a disastrous year. For some it gave opportunities. The opportunity to start for their selves.


The World Bank (2014) found in a recent study a major increase of self employment in Holland since 2003. So, the increase of self employment is not only a result of the finical crisis that lead to many job loses. In a report called Startup Nation Scoreboard 2016 the European Digital Forum published they state that Holland is the best place to start as an entrepreneur (Osimo, 2016). People are getting more and more interested in entrepreneurship. Dr. Chamorro-Premuzic (2014) tells us in an article he wrote for Fastcompany about the increasing number of MBA Students that would like to start for themselves as soon as they graduate. Barkawi (2015) says in a recent article he wrote that were dealing with a transformational megatrend because of its capability to impact economy. If we look at the the trend life cycle it’s a megatrend that’s in its stage of peaking. It’s already creating a lot of jobs. (Ponten, 2016).


So there’s really something going on here, but where is this increase coming from? If we’re talking about millennials (people who were born between 1980 and 2000) there are 3 main reasons according to Dr. Chamorro-Premuzic. And one of them I think is really relevant for entrepreneurs of all age. “We tend to underestimate the difficulties associated with entrepreneurship. In a world we live in today everything seems so simple”. So hey, why shouldn’t I have the same success Mark Zuckerberg had when he left school and started Facebook? In 2010, Herold said: “I think we should raise kids to be entrepreneurs instead of lawyers”. In his lecture he gave at TEDxEdmonton he pleads for a society where we grow up with entrepreneurship.


So how does this megatrend called entrepreneurship result in microtrends or mesotrends. If we take a look we see that there are now a lot more nichemarkets evolving over time. People start businesses in whatever people would like to buy, not caring about how small the demand or the target group is. For example, last year when I worked as an intern at a small production company there was this guy. He was selling these cushed pillows to fit on a bikecarrier to make the person sitting on the back more comfortable. He selled them to big companies as a promotional product.


I know a lot of people at CMD that started their own companies after graduating. We even got a special minor called creative industries that prepares you for starting you own creative business. As I think it is nowadays very relevant as a CMD student to understand something about entrepreneurship. I’m really interested in your point of view. Is entrepreneurship a tool every CMD student needs to master, or do you think it is only relevant for those who want to start their own companies?






Reference list:


Barkawi, W. (2015, June 12). The Dynamic New Trends Of Entrepreneurship. Retrieved 2016-09-14, from




Chamorro-Premuzic, T. (2014, August 13). Why Millennials Want To Work For Themselves. Retrieved 2016-09-14, from



Herold, C. (2010, March). Let’s raise kids to be entrepreneurs [Video file]. Retrieved 2016-09-14, from




Osimo, D. (2016). The 2016 Startup Nation Scoreboard [PDF document]. Retrieved 2016-09-14, from





Ponten, H. (2016). Lecture 2: Trends and Brands [PDF document]. Retrieved 2016-09-14, from





The World Bank. (2014). Self-employed, total (% of total employed) in The Netherlands. Retrieved 2016-09-14, from http://data.worldbank.org/indicator/SL.EMP.SELF.ZS?end=2014&locations=NL&start=1980&view=chart




2 thoughts on “Drop out, start up – Stan de Ruiter

  1. To answer the last question in your article, I do think that entrepreneurship is a tool that every CMD student should master nowadays, and not only for those who would like to start their own business in the future. I even think that it’s a tool that is essential to students in almost every sector nowadays, because they will benefit from having an entrepreneurial mindset. But what does that even mean, having an entrepreneurial mindset? It includes having skills such as problem solving, creativity and communication. (Woning, E. 2016) Students who learn these skills are in my opinion preparing themselves for working with the demands and needs of the modern labor market. Entrepreneurship also leads to innovation, and that is why I think it is a very relevant tool for CMD students. Our future work sector is all about innovation and introducing new ideas to the world, and what better way to do that than starting on your own? For a CMD student that can mean that you’ll have full creative freedom while working on your projects.

    And I also think that people like Mark Zuckerberg have inspired people to take a chance. Facebook is one of the companies that I think changed the way we feel about entrepreneurship. Because in the Netherlands entrepreneurship was something that used to have a negative image, and as something that you would only consider when you really struggled with finding a job. It was seen as something that only bakers and handyman would do, and not something for the higher educated part of society. (Praag, v. M. 2013) So because of the improved image of entrepreneurship and the great opportunities it gives us to share our talents with the world, I think entrepreneurship should be a tool that should be teached to everyone.

    Water, v, S. (2013) ‘Ondernemen kun je al op de basisschool leren’. Retrieved from: http://www.folia.nl/wetenschap/61643/ondernemen-kun-je-al-op-de-basisschool-leren

    Woning, E. (2016) Ondernemerschap: een mindset voor de 21e eeuw. Retrieved from: http://www.labtolearn.nl/ondernemerschap-een-mindset-voor-de-21e-eeuw/


  2. Like you said, during the last ten years how we work has changed. People are less prone to enjoy a good nine to five session in the office, with half an hour for lunch and a few tea breaks. Instead, more workers are favoring a Scandinavian approach to work ethic, where they’re free to work to their own schedule and be more productive when they are working.

    It is true, however, that today’s young people have grown up in a world of technology and innovation. And many have witnessed the successful promise of startups, and even participated in it themselves. That the phenomenon has altered how some young people view higher education altogether isn’t outlandish. Tack on the major debt loads many graduates are burdened with after school ends, and it makes further sense that people would view starting up as less risky today(J. Roy, 2015).

    Still, opposition to dropping out of school I didn’t recommend. Some claim there is a safety in going to college and earning a degree, especially when the economy hits low points. So finishing college would be recommended to be successful for sure instead of taking that risk at all.

    J. Roy(June 2015) Why ‘Turn on, Tune In and Drop Out’ Is the New Mantra of Today’s Young Entrepreneurs. Retrieved on 20-10-2017, on Inc.: https://www.inc.com/jessica-roy/is-dropping-out-of-college-risky-anymore.html


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