Pantone : Let the color lead the way. By Ya-Zhen Chen 1707493
“Everything impacts colour”
“We let the colors lead the way and be our guide,” said Pantone.
Since 2000, Pantone, the world’s authority of color based in the US New Jersey, forecast the annual fashion color every year. This year, 2016, Pantone use two colors as a annual color for the first time : 13-1520 Rose Quartz & 15-391 Serenity. These two representing color just like the gentleness of roses and soothing lavenders. Recently, the situation of the world is unstable, people live in the high pressured and the squeezing life. Perhaps it is the reason why they chose these two colors which are softy and calm.
When Pantone pronounce the annual color of the year, designers and artists from every aspect would take it as an important index for their creative works. Inspiring from the annual color and start making related design, Pantone color has been a trend for the creative people over a decade.
“Color is not only just color.”
According to aesthetics, psychology, etc, the special institution of Pantone researched for a period of time to predict the color which people preferred in the next year. But this prediction is not behind closed doors, they will release some costumes in various media to help them get the information about what people liked. That is the main reason why designers and artists all became the fanatic of the Pantone annual color.
It is in the meso trend pyramid within the producer and customer’s level. Also it influences the consumer’s shopping behavior and the main inspiration of designers. The life cycle of the trend now is stage 4 which is in the maturity area. Related to the micro trend, it makes a lot of products followed the sense of the annual color. For example, Sephora, &Tradition, Studio WM, H&M Home, etc, they produce the product according to the annual color “Rose Quartz & Serenity” in 2016. Up to the mega trend, it is effecting the economic aspect, also the whole creative industry.
“Colour trend forecasting is being able to take a look at whats happening now, what we see is going to be happening in the future and being able to glom onto those key trends or leading trend indicators to see what the future looks like and what does that mean for colour, because everything impacts colour.”
Recently, Pantone selected 10 colors「Strength＆Confidence＆Complexity」for autumn and winter, 2016. It will be another trend for the next season. Colors are not only lead the way of the appearance of products but also the spirit behind. “Everything is colour. We couldn’t agree more,” said the editor of Vogue Living. They are everywhere in our life. So, what do you think about the color of the year by Pantone?
This is how Pantone chooses their colour of the year, Vogue
7th Sep 2016 by FRANCESCA WALLACE
Photo source: Pantone official, Pantone Sephora, Gul-e-Zehra’s Blog, thezoereport.com