Something I noticed is that the last few years, more people have Snapchat. The funny fact is that I don’t have Snapchat. Last year in class the teacher ask who don’t have snapchat. The only ones who raised their hand, was me and one guy. That was in a class with 30 people. Almost all my friends have snapchat and everyone ask me why I don’t have Snapchat. My answer is: I don’t feel the need to have Snapchat and make pictures all day long. But why feel other people the need to make pictures all day long and why is it so popular? With this article I want to find out why Snapchat is so popular. Is Snapchat a micro trend?
Snapchat has worldwide more than 200 million active users. Who sent each other 400 million snaps on a daily base (Hoe werkt Snapchat, n.d.). Snapchat is an application where people can sent each other pictures with funny filters and of course normal pictures. Snapchat is about storytelling.
Snapchat (n.d.) found in a recent study Snaptchatters watch more than 100 billion video’s a day, which is more than a 350% increase in the last year alone. People us Snapchat every day to snap with friends and family, but also to see things like events from around the world. Because it has that much users, advertising through Snapchat is very smart and it happens more often.
Dupre (2016) found in a recent study that according to Snapchats internal date, 63% of the users is 18 to 34 years old and 23% of its users is 13 to 17 years old. 28% Of its users in the U.S. consider snapchat as the most important social network. But that means also that 73% thinks other social media are more important.
If you go to the playstore of android you see this results:
8,499,42 people rated (the Android version of) Snapchat. In total Snapchat got 3.9 stars. But if look to the what people gave the most, it’s the five stars. 4,766,983 people rated Snapchat with five stars. You can conclude that a lot of people think Snapchat is a very good application.
Snapchat is a micro trend. If you look at the Trend life cycle, you see the originals, the setter, the followers and the Laggards. If we look at Snapchat. The originals are the people who made the application. The setters are the people who where the first that downloaded and used the app. The Followers is the big group of people who use it when everyone is using it. The Laggards are the people who get the app when the followers and the setters actually are already don whit the app. Snapchat is at the moment at the point of the followers. You can see that by the fact that Snapchat is very popular and it’s still growing in popularity. So you can say it’s in the growing part of the followers.
The micro trend Snapchat is based on the meso trend “Social Media”.
But the question still is: How big is Snapchat going to be? Because at the moment it’s only very popular under the younger people. And how long will it last? Maybe we can answer that questions in a few years. So let’s wait.
- Trendwatcher. (n.d.). Retrieved from http://vistaproductions-inholland.blogspot.nl/p/groepsdeel-wat-is-een-trend.html
- Dupre, E. (2016, May 26). The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics. Retrieved from http://www.dmnews.com/social-media/the-definitive-guide-to-snapchat-massive-engagement-and-ghostly-metrics/article/499151/
- Hoe werkt Snapchat. (n.d.). Welkom op Hoe Werkt Snapchat. Retrieved from https://www.hoewerktsnapchat.nl/
- Snapchat. (n.d.). Advertising on Snapchat. Retrieved from https://www.snapchat.com/ads