With the growth of social media, privacy is something that is becoming a bigger mega trend. This might sound like a contradiction: social media means sharing, right? That is true, which is why most people find themselves feel even more protective over the things they do not want to share. But what if we actually have no say in what’s shared and what not? The internet is full of traces and even the smallest “like” is captured. Not only do we have to worry about things like who sees what, but things like cybercrime and more scary things that could have a big impact.
The term that comes up often with this mega trend is Big Data. The basic meaning of this phrase is that everything we do on a day-to-day basis gets documented one way or another. The most insignificant things become data for someone else to analyze. This can be relevant for companies and their marketing strategies by finding out touch points for example, but also for healthcare and the tracing/tracking of criminal activities. Obviously there’s a dark side to all the accessible data. Hackers and cybercriminals (even cyber bullies) can get their hands on your data and use it against you in a way.
Due to the great advances in capturing and analyzing big data, it becomes even more accessible for everyone. We generate so much data at a fast rate, and it’s made easier to analyze these huge amounts of complex data. That’s why I predict that the actual usage of all this big data grows as technology advances and makes it more understandable for us. Right now it might still be very difficult for you and me to understand end-to-end encryption for example.
An example of a technological advance is the Internet of Things. This is the internetworking of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect and exchange data. (Wikipedia, 2016)
It appears that there is more and more need for a regulatory: a boundary that closes the gap between the automatically generated data bye IoT devices and individual privacy. As IoT devices are being used in the daily life and become more common, they carry a lot of information that is considered private. Therefore they can form a great risk, especially since the gathered data isn’t always manually put there: they automatically collect and store data, and it’s not always clear which data it does and does not store and for how long. Some devices delete certain data (that we probably didn’t know where on there in the first place) after a while. With all these concerns and this growing trend it gets more complicated for governments to reach a common understanding and write fitting laws as far as privacy and IoT devices to ensure it’s people.
As I said in the beginning of the article I think that privacy is a growing trend: it’s becoming more and more relevant in a society that documents almost everything. My question I leave for you is if you think that it’s a reducing trend instead? Would you state that there is a loss of privacy or a growth?
Marr, B. (27-08-2013) Big Data: The Mega-Trend That Will Impact All Our Lives
Retrieved on 24-09-2016 via https://www.linkedin.com/pulse/20130827231108-64875646-big-data-the-mega-trend-that-will-impact-all-our-lives
ESET Latin America’s Research Team (2013) Trends for 2014: The Challenge of Internet Privacy
Retrieved on 24-09-2016 via http://www.welivesecurity.com/wp-content/uploads/2013/12/Trends-for-2014.pdf
Weber, R. H. (2015) Internet of things: Privacy issues revisited
Retrieved on 24-09-2016 via http://www.sciencedirect.com/science/article/pii/S0267364915001156
Internet of Things
Retrieved on 24-09-2016 via https://en.wikipedia.org/wiki/Internet_of_things