The student generation has grown up with the comfort that global mobilization provides today. The world is at their feet. Borders are no obstacle since the European Union. These young adult have grown up with holidays abroad. Now they have become independent students and still want to see more of the world. The young student traveler commands, according to Student Universe and Skift in the State of Student travel (2015), a market value of $320 billion dollars in the travel industry today. This shows the influence they have on the travel industry. The only thing holding them back is money. And this is why a popular trend has come up; traveling by bus.
Flixbus is a perfect example of a Micro trend that provides students, and anyone else, a low budget way of transport. Compared to €94,- for a train ticket from Amsterdam to paris, taking flixbus is only €25,-. Taking the bus will save you almost 70 euro’s. This shows why taking the bus has a great advantage for students and travelers on a strict budget. So what is Flixbus?
FlixBus is a young mobility provider that has been changing the way millions of people travel in Europe over the past 3 years. As a combination of tech-startup, e-commerce-platform and transportation company, FlixBus was able to establish Europe’s largest intercity bus network in the shortest amount of time. Since then around 50 million passengers have travelled with Flixbus (Flixbus, about us. 2015). With a record of 20 million passengers in 2015 alone. The bus company offers a connection between 900 destinations in 20 countries, and is growing almost daily. It started out in 2013 with only three founders and has grown to an international team of nearly 1,000 employees throughout Munich, Berlin, Paris, Milan and Zagreb. As well as thousands of partner’s bus drivers from all over Europe, stand behind the green mobility provider.
This service has shown enormous growth within just three years of existence. Flixbus is a mirco trend because of the service that they provide. And the brand that it’s linked to. Similar to Flixbus other bus companies have also started to follow this trend and provide the same service. Examples are Megabus, Studentagency and Ouibus. There is even a website called Busradar (Busradar.com) where you can search all these bus agencies to find your desired ride to your destination. All these micro trends come from the meso trend of finding new sustainable, comfortable and affordable ways of traveling. The even bigger mega trend in the society is the trend of Globalization. The world is becoming easier to cross with the ever growing and changing technology.
Flixbus is in stage 3 of it’s trend life cycle; the early majority. With already 50 million passengers in just three years it has shown great growth. And this trend is still growing. Jochen Engert, FlixBus founder and managing director: “Not only by expanding our network all over Europe, but also by improving our green product, we’ve developed new target groups. In 2016, we expect a 50% growth on last year’s passenger volume. The European mobility market is still highly competitive but FlixBus has already changed the way people travel.” At the beginning of this year, FlixBus announced its expansion towards Central and Eastern Europe (CEE region). A few weeks ago, the startup launched its first connections in Croatia and Slovenia.
Flixbus is only very realistic in Europe, since everything is considerably close to each other. I predict that at one point the bus company won’t be able to expand any further and start to receive a downfall in numbers. Do you agree?
Flixbus.com. (2015). About us. Retrieved on Thursday 15th of september at:
Busradar.com. (2016). Buscompanies. Retrieved on Thursday 15th of september at:
The Economist. (October, 2015). Revolution on wheels. Retrieved on Thursday 15th of september at:
Skalleberg, A. (2014). The State of Student Travel. Retrieved on Thursday 15th of september at: